User Persona & Archetype Template – Extended Playbook

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This template, more than just a playbook, provides businesses with the tools and insights they need to create compelling, realistic user personas using a structured format. The template formats within this playbook facilitates the process of persona creation, allowing businesses to drive informed decisions, align team efforts, and spur growth more efficiently. 🌟

Who will benefit from this?

  • UX / Product designers who need to create user personas quickly and efficiently
  • Product managers who want to better understand their target audience
  • CEOs / Entrepreneurs who need to identify their ideal customer and tailor their marketing efforts accordingly

What's included?

πŸ’₯ User Persona & Archetype – Extension Playbook

  • 12 User Archetypes based on Carl Jung's psychological model
  • Full breakdown of each archetype with analysis
    • Archetypes include: Drive, Personality Type, Ambition, Fears, Shadow, Strengths, Weaknesses
    • How to use each archetype in your brand / company strategy
    • Adapting each archetype using Notion AI Generative Prompts
  • Empathy Map Matrix
  • User Interview Plan & Calendar
  • 30+ User Interview Question Repositry
  • User Persona Dashboard & Template
  • Post-Analysis Dashboard
  • User Metrics

The User Persona & Archetype – Extension Playbook is a comprehensive Notion guide that goes beyond being just a playbook. It equips businesses with the necessary tools and insights to develop authentic user personas in a structured manner. By integrating template formats, the guide streamlines the persona creation process, empowering businesses to make informed decisions, foster team alignment, and drive growth more effectively.

FAQs

What is Notion?

Notion is a workspace app that helps you manage your work in one place with an exceptional level of customisability. You can download it here.

Does this work with a free Notion account?

It sure does! Just duplicate the template from the link after your purchase.

How to download the template?

  1. After purchase, you will receive an email to view the product's content. If you're logged into Gumroad, you can find the contents in your Gumroad LibraryΒ (https://app.gumroad.com/library).
  2. (Optional) If you don't have a Notion account, sign up here.
  3. Click on the Notion template link in the product.
  4. Open the template link, click "Duplicate" on the top right corner.

I want to customize your template but not sure how to, can you help?

Of course I can! Please reach out and I'll customize this template accordingly to suit your needs.


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User Persona & Archetype Template – Extended Playbook

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I want this!